Denver Zoo Rebrands as Denver Zoo Conservation Alliance

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click to enlarge The Denver Zoo Conservation Alliance has over 2,500 animals in its care. Jack Spiegel
click to enlarge Wildlife photographer Kristi Odom says this photo of a tadpole was one of the hardest she has ever shot. Photo contributed by Kristi Odom
For the first time in its 120-year history, the Denver Zoo underwent a rebrandat the end of June, changing its name to the Denver Zoo Conservation Alliance to reflect its ongoing commitment to wildlife conservation and connection to the community.The new name might catch some visitors off guard, but the zoo and its personalities — including Dusty the ostrich — will largely remain the same, according to Conservation Alliance communications director Jake Kubie.Kubie, who’s been with the zoo since 2018, says the rebrand had been in the works for over five years. And with shows likecommercializing the ownership of big game, the ethical responsibilities of accredited zoos are even higher, he adds.

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